Canon PowerShot SX740 HS Camera – 20.3MP, 40x Zoom, 4K UHD Video, Wi-Fi
20.3MP CMOS sensor delivers high-resolution stills.
40x optical zoom (24-960mm equivalent) for wide to telephoto coverage.
4K UHD video recording with built-in optical image stabilization.
Should You Buy This Product?
✅ Buy it if:
- you want a portable camera with a long zoom range for diverse travel and everyday shooting situations
- you value built-in Wi-Fi and Bluetooth for quick sharing and remote camera control from your phone
🚫 Avoid it if:
- you need interchangeable lenses or advanced manual controls for professional work
- you frequently shoot in harsh weather or need ruggedized, weather-sealed equipment
Bottom Line
Best for travelers and casual photographers who want strong zoom range and solid image quality in a portable body. Skip it if you need interchangeable lenses, advanced manual controls, or weather sealing.
What We Love & What to Watch Out For
- The 40x optical zoom lets you capture everything from wide landscapes to distant subjects without changing lenses
- The compact, lightweight design means you can carry it easily for travel or daily use without extra bulk
- Built-in Wi-Fi and Bluetooth let you share photos instantly or control the camera remotely from your phone
- 4K UHD video with optical image stabilization gives you smooth, high-quality handheld footage
- There is no interchangeable lens system, so growth options are limited if you later want more advanced glass
- No weather sealing means it is best kept away from rugged or extreme shooting conditions
- Manual controls are more limited than on advanced camera systems, which may matter if you like fine-tuning settings
- Some buyers of international versions report warranty coverage issues in certain regions, so check seller details before buying
At 979.99 dollars, it stands out among compact zoom cameras for travelers who want 4K video and 40x reach without stepping up to an interchangeable-lens system.
How People Actually Use It
Zooming in on wildlife or distant landmarks while traveling, using the 40x reach to get the shot without moving closer
Filming a family event or vacation moment in 4K UHD, with built-in stabilization keeping handheld footage steady
Sending photos straight to your smartphone over Wi-Fi to post on social media within minutes of shooting
Editor Score
Use-case Fit — How well this product matches its intended use case and target user.
Market Satisfaction — Based on aggregated customer ratings and review sentiment on Amazon.
Market Momentum — Reflects recent sales trend via BSR (Best Seller Rank). See the chart below.
Market Rank Trend (BSR)
Product Gallery
Specifications Overview
- Video Resolution: 4K, 2160p
- Display Type: 3.0-inch tilting LCD
- Connectivity: Wi-Fi / Bluetooth / USB / Micro HDMI
- Wireless Technology: Bluetooth, Wi-Fi
- Maximum Shutter Speed: 1/3200 sec
- Item Weight: 2.7 pounds
- Frame Rate: 30 fps
- Image Stabilization: Optical IS
- Optical Zoom: 40 x
- Compatible Devices: Smartphones, Computers, External Storage Devices
- Megapixels: 20.3 MP
- Stabilization: Yes ✓
- Digital Zoom: 4×
- Sensor Type: 1/2.3-inch CMOS
- Focus Type: Auto Focus
- Viewfinder Type: LCD
- File Format: MP4
- Storage Format: SD / SDHC / SDXC
- Maximum Aperture: f/3.3 wide / f/6.9 telephoto
Price Comparison
The Canon PowerShot SX740 HS is available at multiple retailers, with pricing and return policies that may influence your purchasing decision.
Amazon
Price: $979.99
Free shipping with Prime. Easy returns within 30 days.
CHECK THE LATEST PRICE ON AMAZONNot Sure? Consider These Instead
Several alternatives exist for those seeking different zoom ranges or feature sets within the compact camera category.
Panasonic LUMIX ZS300, Compact 4K Camera
Key highlights- 20.1MP 1.0 BSI CMOS sensor
- 15x optical zoom (24-360mm equivalent)
- 4K video recording at 30fps
- Bluetooth and Wi-Fi photo transfer
The Panasonic LUMIX ZS300 offers a slightly lower zoom (15x) but compensates with a larger 1-inch sensor, which can deliver improved low-light performance and image quality. It is ideal for users prioritizing image quality over extreme zoom reach.
Learn More
Nikon COOLPIX P1100, 125x Zoom Camera
Key highlights- 125x optical zoom (24-3000mm equivalent)
- Dual Detect Optical VR stabilization
- Lightweight and travel-friendly design
- SnapBridge app for easy sharing
The Nikon COOLPIX P1100 stands out with an unmatched 125x optical zoom, making it suitable for users who need extreme telephoto reach. It is best considered by those who prioritize zoom above all else, though it comes at a higher price and increased size.
Learn More
Frequently Asked Questions
Does the Canon PowerShot SX740 HS support wireless image transfer?
Yes, the SX740 HS features built-in Wi-Fi and Bluetooth, allowing users to transfer images wirelessly to smartphones or computers using the Canon Camera Connect app.
What is the maximum zoom range of the SX740 HS?
The camera offers a 40x optical zoom, equivalent to a 24-960mm focal length, making it suitable for both wide-angle and telephoto shots.
Final Recommendation
The Canon PowerShot SX740 HS balances portability, zoom range, and user-friendly features for travel and everyday photography.
Its 20.3MP sensor and 4K video deliver solid results for its class, though photographers wanting more manual control or lens options may find it limiting.
For anyone who values convenience, zoom versatility, and easy wireless sharing in a compact body, this camera makes a confident travel companion.
